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"What do you want the world to know? That’s the central question when you prepare to send out a public service announcement or news release. What can you compose that will give you an advantage in getting your PSA announcement on the radio or your local TV station? As a radio news director for 10 years, I’ve seen some of the worst, and a few of the better PSA’s and news releases.
The essential information for a Public Service Announcement (PSA) or a News Release you want to include are the details about “who”, “what”, “when”, “where”, and “how”. Simply, the answers to those questions should be included. But that seems to be where many organizations trip themselves up. They leave out some portion of the essential information. Since many local media people are usually pressed for time, releases that don’t include some of the vital information will likely be tossed in the trash because they don’t have time to follow up to try to get a correction." More continued...
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