Primary Research: Questionnaire

This questionnaire was given to seven people who drink alcohol regularly. I have used males to answer the questionnaires, as this will be my target audience for my PSB idea.

Here is a copy of the questions I gave my candidates to answer:

1.     When going for a night out, do you often drink more alcohol than you can handle?

[] Yes            [] No

2.     If yes, do you think public service advertisements on TV could change your drinking habits, if they were effective?
[] Yes, greatly  [] Yes, but not much  [] Not really…

3.     With (1) being most effective, and (3) least, please rate how effective the following narratives would be to you in an anti drinking campaign:
[] The effects your drinking has on your friends
[] The effects your drinking has on your family

[] The effects drinking has on yourself

4.     Tick all of the following factors an anti-drinking broadcast could show in order for it to have an effect on your drinking habits for the better:
[] Gross graphics (such as sick, etc)
[] Violence
[] Health Issues
[] Emotional Trauma / Instability

[] Others

5.     Do you think you would remember an effective anti-drinking campaign on a night out?
[] Not sure  [] Maybe  [] Definitely  [] Sometimes [] No

6.     Lastly, please mark all of the following factors in real life that would influence you to stop drinking:
[] Loneliness
[] Bad Health
[] Abuse and / or violence caused to you
[] Abuse and  / or violence caused by you
[] Hangovers
[] Emotional problems

Thank you.

The results are shown below in graphs and tables. They are ordered in the order in which they were asked.

 

 

 

 

This questionnaire has helped me gain an insight as to what sort of things trigger the attention of an audience in a Public service Broadcast. I have got the opinion from my target audience, which has helped me plan my PSB.