http://www.youtube.com/watch?v=HAmI1MJECZ4
Evaluation
This is an evaluation of the YouTube video shown above. It is an example of a PSB against drinking alcohol.
The target audience for this advert appears to be young females. This audience is targeted through the use of a young girl actor, and the non-diegetic music playing throughout the advert that may appeal to this audience. Doing this helps the advert capture the attention of the audience to make them watch and take notice of what's being said.
The main narrative of the broadcast is of a girl who is getting ready for a night out who rips her clothes, messes her hair and breaks her shoes before she leaves her home. Obviously this is representing what people would do normally when they are drunk, but the advert is emphasizing how stupid people act when they are drunk. Most young girls would hate going out the house like this one has done, so it makes them think. A rhetorical question is also used in the ad, which also encourages the audience to think about their actions. No voices are heard throughout the ad. Instead, the viewer has to become involved in the advert and read the on screen words.
Lighting and music also create the idea, at first, that this is a normal commercial for something such as clothes. It creates the sense of shock when the character start tearing up her outfit and messing herself up.
People don't want to be like this, so it deters them from getting drunk.
The Home Office logo and the "Alcohol, Know Your Limits" logo is used to make the advert look official and reliable to the person watching , which may make them take more notice.
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