PSB Secondary Research

I have found some small extracts of helpful PSB information:

"Effective PSA’s
A well made PSA will motivate people to take action to improve their communities, families and their own lives. Make sure to consider whether the ad will attract attention, whether the audience will recall important ideas, whether the message is personally relevant, believable and interesting to the target audience.
Effective Psa content should:
build awareness,
reinforce positive beliefs
change negative behavior
initiate dialogue
If you want your PSA to be successful, it must do three things for your audience:
Grab their attention!
Hit them with your message!
Get them to act!"

-- Source: http://chs.smuhsd.org/bigue/art_of_video/index/psa_proj.html

This information will be useful to me when i'm writing my report, as I can compare the PSBs made by my group with the information given here.

Attached Primary Research

As quoted from above:
"If you want your PSA to be successful, it must do three things for your audience:
Grab their attention!
Hit them with your message!
Get them to act!"

I have carried out an interview to see what peoples reaction to this message is:

Male, aged 27

"Do you agree that public service broadcasts need to grab the attention of the audience?
- Yes, anything does that's trying to convince the audience to believe something.
Do you not feel that short, frequent messages written on screen will start to stick in people's minds?
- They probably will at first, but people will start to get used to them as they become part of everyday life, and they'll start to ignore them
Do you feel that hitting the audience with a message is important?
- Well, again, if the audience isn't shocked or in someway affected by what they're seeing, why would they act?"