I shall use this blog post to explain one of the idea's I've had for an anti alcohol PSB.
The advert starts off with a long shot of a male stood in a busy Oxford street, holding a bottle in his right hand. As soon as he takes a drink from the bottle, the background wipes away to the left, leaving the man, his bottle and a black screen. The camera will also start to dolly towards the main actor, and do so throughout the whole advert. After stumbling about a bit, looking confused and drunk, the screen then wipes again to a blurred background with spontaneous colours dotting around, as if in hospital but too drunk to see properly. Hospital sounds such as the 'beep...beep...beep' will sound in the background. The background will then wipe to a close up of a baby, making the main actor look small in front of it. Note that the hospital beeps are still here, even though the scene isn't. The baby will say "Daddy" in an echoed voice. The background will then wipe to a "Your Fired" letter, which then gets thumped by a fist. The shouting sound "Your Fired" will be echoed in the background. These three background will then be repeated twice more as the camera dollies closer to the main actor and the sounds begin to double and triple up, becoming confusing.All sound will then stop, and the words "Alcohol will wreck your life ...and your families. Visit giveupalcohol.co.uk".
The advert starts off with a long shot of a male stood in a busy Oxford street, holding a bottle in his right hand. As soon as he takes a drink from the bottle, the background wipes away to the left, leaving the man, his bottle and a black screen. The camera will also start to dolly towards the main actor, and do so throughout the whole advert. After stumbling about a bit, looking confused and drunk, the screen then wipes again to a blurred background with spontaneous colours dotting around, as if in hospital but too drunk to see properly. Hospital sounds such as the 'beep...beep...beep' will sound in the background. The background will then wipe to a close up of a baby, making the main actor look small in front of it. Note that the hospital beeps are still here, even though the scene isn't. The baby will say "Daddy" in an echoed voice. The background will then wipe to a "Your Fired" letter, which then gets thumped by a fist. The shouting sound "Your Fired" will be echoed in the background. These three background will then be repeated twice more as the camera dollies closer to the main actor and the sounds begin to double and triple up, becoming confusing.All sound will then stop, and the words "Alcohol will wreck your life ...and your families. Visit giveupalcohol.co.uk".
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